Short summary:
Organisations need to think beyond traditional digital fundraising to attract large-scale public support and drive action. This session advocates for a digital mobilisation approach to inspire the public to contribute their time, money, and voice.
Full description:
The session emphasises that people possess power, and organisations have a responsibility to help them use it to change the world. Organisations globally have utilised digital techniques to catalyse or harness the energy of existing movements to achieve desired change. Examples from Greenpeace, grassroots campaigning groups, and political campaigns worldwide demonstrate the application of movement-building techniques to digital successes, offering valuable lessons. Paul de Gregorio will explain the theory behind digital mobilisation to convince organisations to explore this model for continued relevance. He will provide examples of how organisations have activated this thinking to drive successful public engagement, campaigning, and fundraising activities.
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