Crowdfunding For Democracy

Short summary:

This session explores how crowdfunding is becoming a vital pillar of democratic resilience in Slovakia, supporting media independence, legal integrity, and civic engagement.

Full description:

More than three decades after the Velvet Revolution, Slovakia’s democratic infrastructure and civic sphere are under escalating strain. Independent journalism and NGOs, vital defenders of democratic norms, face a hostile environment with shrinking resources and growing political pressure. This session examines how crowdfunding can function as a vehicle for civic mobilisation, public legitimacy, and trust-building, beyond merely being a financial tool. It will unpack how well-crafted campaigns have transformed passive audiences into active supporters through strategic storytelling, value-driven messaging, and rapid response tactics. The session aims to teach how crowdfunding can amplify societal resilience when institutional support fails.

Main takeaway/Key learning point:

  • Humour builds emotional connection.
  • Rage and anger mobilise action and solidarity.
  • Multipliers and influencers can match donations.
  • Media monitoring enables rapid response to relevant events.

Supporting media:

Presentation:

Campaigning Communication and storytelling Crowdfunding Mobilisation
Location: Date: 18/09/2025 Time: 14:07 - Zuzana Suchová
Donio (SK)